About our Work

With the MONSTER fragrance bottle, McGregor summons the raw, surreal energy of Lady Gaga’s early artistic universe—where the beautiful and the bizarre collide in a single, unforgettable silhouette. The bottle’s morphing, claw-like shell appears to twist in mid-motion, as if captured in the moment of transformation: part creature, part couture, and unmistakably Gaga. Sculpted in a high-contrast interplay of lacquered white and inky black that melts into a visceral blood-red core, the form evokes a strange, elegant monster emerging from within, guarding the faceted inner glass like a living artifact. Every surface fold and tension line feels pulled taut—almost fabric-like—creating an unsettling familiarity that sits between human gesture and alien architecture. When the outer sheath is removed, the inner bottle reveals itself with gem-like precision: a dark rose of sharp facets and deep color, equal parts feminine and ferocious. Designed as an objet of performance and identity, MONSTER celebrates Gaga’s legacy of radical self-creation, transforming fragrance packaging into a sculptural act of metamorphosis—bold, strange, hypnotic, and completely uncompromising.