About our Work

Crafted as a sculptural homage to the visual heartbeat of hip hop, the VH1 Hip Hop Honors trophy designed by McGregor & McGregor transforms the iconic spray can into a gilded emblem of cultural legacy. Cast in gold-plated alloy and anchored by a precisely machined marble plinth, the piece celebrates the raw energy of graffiti—one of hip hop’s most expressive and revolutionary art forms. The elongated can tilts upward in a stance of motion, as if mid-tag, releasing a flowing golden “HIP HOP HONORS” script that drips with the swagger and urgency of street art. Every surface—from the precision-embossed typography to the liquid-metal silhouette—captures the genre’s duality: rebellious yet refined, improvised yet masterfully executed. Designed for the 2016 relaunch of the awards show, this trophy stands as an archetypal symbol, honoring pioneers whose voices, vision, and artistry have indelibly shaped the cultural landscape. In true McGregor fashion, it is bold, sculptural, and unmistakably iconic—a piece that doesn’t just commemorate hip hop history, but embodies it.