Name
Entry 045.
Category
Beauty
Description
Estée Lauder / Pure Color Love Lipstick Case / 2017
Publication
S/S 2017About our Work
McGregor’s design for Pure Color Love transforms a classic lipstick into a luminous architectural object. A thick, transparent outer shell amplifies the inner gold column — a luxurious core suspended within clarity. The interplay between glass-like transparency and metallic warmth evokes modern jewelry design, allowing the vivid lipstick shade to become part of the visual composition. Every color glows through the base, turning the product into a living gradient of expression. Subtle debossed branding along the vertical axis maintains Lauder’s timeless elegance, while the monolithic geometry and optical depth celebrate the sensuality of light, reflection, and pure color — true to the spirit of contemporary beauty redefined.






