About our Work

In McGregor’s “Futuristic Rose” bottle for Lady Gaga, fragrance becomes artifact — a sculptural, avant-garde bloom engineered for a pop icon who has never existed within the confines of convention. Referencing the angular romance and machine-born sensuality of Gaga’s earlier eras, McGregor composes a visual mythology where beauty, armor, and performance seamlessly merge. Sleek, petal-like panels unfurl from a faceted, gem-like inner vessel, echoing both the tenderness of a rose and the precision of android architecture. Whether in glossy black or stark white, the structure stands like a futuristic couture totem: protective, dramatic, and poised to reveal its precious core. The removable cap becomes an extension of this mechanical blossom, transforming the bottle into a living sculpture that feels as much a piece of Gaga’s world as a functional object. With every surface reflecting light like a stage beam, McGregor captures the duality that defines Gaga — fearless yet vulnerable, mechanical yet human, forever dancing at the edge of art and pop.