About our Work

Created during McGregor’s tenure as Head of Industrial Design at Baron & Baron, Euphoria marked a seminal collaboration between Lance McGregor, Fabien Baron, and Malin Erikson — a union of sculptural precision and sensual minimalism that redefined fragrance design for Calvin Klein. The bottle’s form — a luminous sweep of opulent glass encased in a polished aluminum shell — captures the tension between fluidity and restraint. Inspired by the work of classic Swedish ceramists, its organic curvature and balanced asymmetry evoke the quiet perfection of hand-thrown vessels, distilled through a modernist lens. Both futuristic and timeless, Euphoria stands as an emblem of McGregor’s signature sculptural language: pure, tactile, and evocatively simple — an object of both art and desire.