About our Work

McGregor’s design for the Pure Color Desire lipstick case embodies sculptural luxury in motion. Anchored by a square footprint, the form transitions through a softened octagonal midsection before tapering elegantly back to a square at the top — a subtle architectural evolution that feels both modern and timeless. The silhouette is defined by precise facets that catch and reflect light across its radiant gold finish, celebrating Estée Lauder’s legacy of glamour and craftsmanship. A refined red enamel “EL” plaque graces the waistline, marking the brand’s heritage with quiet confidence, while the top cap bears only a minimal engraved logo — a gesture of restrained sophistication. Designed as a refillable system, the case merges beauty with longevity, reimagining classic luxury for a contemporary audience devoted to both elegance and sustainability.