About our Work

Reimagined through a contemporary lens, McGregor’s Euphoria 2.0 concept revisits one of Calvin Klein’s most iconic fragrance designs with a heightened sense of sculptural clarity and material refinement. The bottle’s fluid glass form—organic yet aerodynamic—is elegantly sheathed in a mirrored metal plate that appears to flow across its contours, evoking both sensuality and precision. The interplay of transparency and reflection captures the duality at the heart of the Euphoria name: light meeting shadow, intimacy meeting modernity. A minimalist geometric cap rises from the centerline, grounding the composition in calm, architectural balance. The result is a seamless evolution of the original CK Euphoria—familiar yet newly electrified—embodying the brand’s timeless minimalism elevated through contemporary form and material tension.