About our Work

At once poetic and purposeful, McGregor’s Intelligent Filtration Straw transforms the simple act of drinking water into a global gesture of connection and care. Designed in partnership with Parley for the Oceans and BRITA, this sleek, sculptural instrument embodies a synthesis of technology and empathy — purifying water in real time while analyzing its contents to identify and map safe drinking sources around the world. Its precision-engineered stainless steel body, with soft ergonomic contours and minimal detailing, conceals an intelligent micro-sensor network that monitors pH balance, dissolved oxygen, and purity levels. Each use becomes a data point — silently uploading information to an open-source global system that helps travelers, explorers, and citizens in crisis locate clean water. Deceptively simple yet profoundly advanced, the straw is both tool and symbol — a totem of resilience and unity. Its seamless form invites touch, its mirrored finish reflects the world it serves to protect. In McGregor’s vision, technology becomes humane — a design that empowers not through complexity, but through the beauty of essential purpose.