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Name
Entry 007.
Category
Fragrance
Description
BCBG MAXAZRIA / Fragrance Bottle Design / 2011
Publication
F/W 2011
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About our Work

McGregor’s design for this fragrance vessel transforms a simple flacon into an objet d’art — a dialogue between modernity and nostalgia, between the tactile and the ethereal. The cap, conceived as a sculptural bloom, is rendered in thick, translucent acrylic that captures the house’s butterfly-flower emblem with a renewed sense of permanence. Its petals, tinted in soft amber hues, appear to float in light, refracting warmth like glass kissed by the sun. This interplay of illumination and density was intentional — a celebration of material honesty and emotional resonance. Beneath, the body of the bottle draws on the language of vintage crystal, where memory lives within every facet and reflection. The form has been refined into a cleaner, more architectural silhouette — one that balances delicacy with structure, grace with intent. Together, the cap and bottle form a symphony of contrasts: past and present, fragility and strength, transparency and depth. The result is a vessel that transcends its function — an artifact of femininity and craftsmanship, designed not only to contain fragrance but to embody it.