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Name
Entry 008.
Category
Beauty
Description
La Mer / Full Line Redesign / 2019
Publication
S/S 2019
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About our Work

McGregor & McGregor was commissioned to reimagine the complete La Mer skincare and beauty collection — an iconic brand defined by its relationship to the sea. Each vessel was approached as a study in stillness and renewal: glass and transparent forms refined to echo the gentle fluidity of water, the quiet lift of a tide, the organic line of kelp in motion. The redesign honors La Mer’s storied legacy while ushering in a new visual language — one of purity, luminosity, and sculptural grace. Every curve and proportion was reconsidered to feel lighter, more elemental, more attuned to the brand’s essence of transformation. From The Concentrate to The Moisturizing Cream, the collection becomes a meditation on texture and light — a serene evolution that celebrates both material craftsmanship and the poetry of the sea.