About our Work

McGregor approached the redesign as a study in restraint — honoring the authority and recognizability of the heritage form while sharpening it for a contemporary audience. Softly tapering bevels sculpt the glass into a confident, architectural silhouette, while an etched, frosted finish diffuses light and color with quiet sophistication. A streamlined cap and refined typography complete the update, reducing visual noise in favor of clarity and permanence. The result is a modern heirloom: unmistakably Double Wear, elevated through thoughtful design to reflect both performance and timeless elegance.