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Name
Entry 061.
Category
Beauty
Description
Bobbi Brown Cosmetics / Line Redesign Packaging / 2022
Publication
S/S 2021
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About our Work

In a long-standing creative partnership with Bobbi Brown, McGregor has reimagined the brand’s packaging architecture — a complete redesign spanning compacts, cream jars, refill systems, and foundation bottles. Rooted in the house’s legacy of quiet confidence and refined minimalism, the new collection embodies modern luxury through disciplined restraint and timeless geometry. The forms are sculpted with architectural precision — clean silhouettes softened by radiused edges and thoughtful proportion. A dialogue of white, black, and gold defines the palette. The new refill system seamlessly integrates sustainability with sophistication, offering ease of use without aesthetic compromise. Each object — from the luminous lacquered compacts to the weighted glass jars crowned with the Bobbi Brown crest — reflects an enduring philosophy: beauty made simple, elegance made lasting. McGregor’s design language distills the brand’s essence into tangible form — understated, intelligent, and unmistakably iconic.