About our Work

Designed by McGregor, "Someday" marks the debut fragrance from Justin Bieber and the beginning of a long-standing creative collaboration. The design captures youthful emotion and modern romance through a sculptural bouquet of heart-shaped petals forming the bottle’s cap—an abstract bloom frozen in motion. At its neck, a silver keepsake charm of a heart and key hangs delicately, inviting a personal connection between artist and admirer. Playful yet sophisticated, the design embodies the optimism of first love and the spirit of devotion that defined Bieber’s early aesthetic. With Someday, McGregor established a visual language that would evolve alongside Bieber’s journey—sensual, sincere, and unmistakably iconic.