About our Work

Designed by Lance McGregor, Pulse embodies the electrifying energy and stage presence of Beyoncé herself. The sculpted glass bottle rises like a crystalline flame — fluid yet architectural — encased within a polished chrome and transparent shroud. The interplay of aqua blue and mirrored metallics evokes movement and light, capturing the pulse of performance and the shimmer of a spotlight in motion. Its asymmetric silhouette recalls the lines of Beyoncé’s early stage costumes from 2011 — strong, feminine, and futuristic. Both dynamic and refined, Pulse stands as a modern icon of empowerment and sensuality, transforming fragrance into a symbol of rhythm, confidence, and grace.