Name
Entry 024.
Category
Objects
Description
Jo Malone / Electric Scent Diffuser / 2018
Publication
S/S 2018 ConceptAbout our Work
Monolithic yet human, McGregor’s design for this Jo Malone diffuser bridges the raw language of brutalist form with the poetics of ritual. Constructed from recycled architectural board, the piece advances the brand’s eco-conscious ethos while maintaining an aura of quiet luxury. Its rectilinear silhouette is softened by a concave gesture — a subtle depression where a dyed rope handle threads through the body, inviting touch and movement. A single gold analogue dial punctuates the facade, offering manual control over scent intensity and mix. The result is a sculptural object of calm presence — tactile, portable, and honest in its materiality — transforming sustainability into an act of modern elegance.



