S/S 2019

LA MER - THE CONCENTRATE

Packaging

MCGREGOR WAS APPROACHED BY LA MER TO REIMAGINE THE PACKAGING OF ITS MOST LUXURIOUS SERUM 'THE CONCENTRATE'. THE WAND TIP IS INSPIRED BY KELP FORMS AND THE FLUID MOVEMENT OF WATER WHILE THE VESSEL GETS A LIFT TO THE CLASSIC SILHOUETTE.

PHOTO CREDIT / ESTEE LAUDER