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Name
Entry 092.
Category
Fragrance
Description
GUESS / Guess DARE for Men / Fragrance Packaging Design / 2016
Publication
S/S 2016
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About our Work

The GUESS Dare fragrance bottle and carton embody a confident return to archetypal masculinity—where rugged sensuality meets modern refinement. The sculpted glass features a striking vertical, inverted stud pattern that catches and fractures light like faceted armor, giving the bottle a tactile strength that feels both industrial and seductive. Topped with a precision-knurled cap, the design evokes the grip of fine mechanical hardware, reinforcing a sense of craftsmanship and masculine utility. Subtle inky grey-blue tones wash through the glass, lending depth and mystery, while the distressed denim-inspired carton grounds the fragrance firmly in GUESS heritage—effortlessly blending fashion, attitude, and street-wise confidence. Together, bottle and pack read like a contemporary hip flask: bold, iconic, and unapologetically sexy—an object that feels as powerful in the hand as the scent is on the skin.