About our Work

With Be Tempted, McGregor transforms the iconic apple bottle into a modern symbol of seduction—an object born from the mythology of the Garden of Good and Evil. Launched in the summer and fall of 2016, the design reimagines forbidden fruit through a high-gloss crimson vessel, where sinuous, snake-like curves coil sensually around the surface, blurring the line between beauty and danger. The sculptural form feels both luscious and lethal, a jewel-toned talisman that invites touch while hinting at temptation beneath its shine. Every contour is engineered to heighten the ritual of use: the integrated atomizer emerges seamlessly from the crown of the apple, turning each spray into a theatrical gesture of indulgence. More than a fragrance bottle, Be Tempted becomes a modern Eden—an object that celebrates desire, risk, and the irresistible pull of the forbidden, capturing DKNY’s bold, urban femininity in a form that feels as provocative as the scent itself.