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Name
Entry 069.
Category
Fragrance
Description
Isaac Mizrahi / "Fabulous" Fragrance Packaging Design / 2012
Publication
S/S 2012
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About our Work

For Isaac Mizrahi’s debut fragrance, Fabulous, McGregor crafted a bottle and packaging system that translates the designer’s exuberant New York femininity into an object of pure charm. Drawing from Mizrahi’s affinity for Old Hollywood glamour, the design reinterprets the classic vintage perfume atomizer through a modern, circular silhouette paired with a playful polka-dot pump and cap. Soft pink tones echo the fragrance’s floral–fruity heart, while the clean geometry keeps the object fresh, approachable, and unmistakably contemporary. McGregor’s sensitivity to character allowed him to build a visual language that feels both nostalgic and new, embodying Mizrahi’s love of women, his wit, and his signature sense of joy. The result is a timeless, delightfully feminine collectible that mirrors the sensuality, style, and spirit of the fragrance within.