Name
Entry 017.
Category
Beauty
Description
M.A.C Cosmetics / Eyelash Case Design / 2005
Publication
S/S 2005About our Work
McGregor’s packaging design for M·A·C Cosmetics’ eyelash collection transforms a beauty essential into a study in minimal architecture. The case, conceived as a sliding matchbox, opens with quiet precision to reveal the lashes within—an elegant gesture of reveal and conceal. Its curved acrylic form balances softness with structure, framing the product like an object under glass. The purity of white, accented by M·A·C’s signature black typography, lends the piece a sculptural calm—modern, functional, and unmistakably chic. In its simplicity lies its sophistication: a vessel that celebrates both product and ritual through refined restraint.




